Mobiledu: Nokia's Mobile Internet Innovation in China
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Details
Case Code : CLMM041
Publication date : 2009
Subject : Marketing Management
Industry : Mobile phone
Length : 04 Pages
Price : Rs. 100
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Key words:
Design, Mobiledu, Nokia, learning solution, interactive learning, Mobiledu community, psychological tests, vocabulary, Internet, vocational training, Lehman Brothers
Note
1: This caselet is intended for use only in class discussions.
2: More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US
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Abstract:
On May 28, 2007, Nokia launched the Mobiledu learning solution in China. It launched this interactive feature with the aim of making it easy for the Chinese to learn English. Mobiledu was launched at a time when the Chinese education market was poised for huge growth. Its launch was a hit in China because of its easy applications and design. Nokia, however, faced stiff competition from other e-learning firms in China and this prompted it to venture into vocational training.
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Issues: |
Questions for Discussion:
1. Discuss the rationale behind the launch of Mobiledu in China. What challenges could Mobiledu face in future?
2. What are the benefits of the Mobiledu service to the users?
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